cnvrted

real buyers. actual intent.

A founder’s log by Dhruv Pradeep, Co-founder & CEO.
( EST. 2026 · BENGALURU )

const company = “Cnvrted Private Limited”;
const status = “DPIIT recognised”;
const sector = [“AI”, “sales intelligence”];
// still shipping.

Cnvrted is a sales intelligence company that finds real buyers with actual intent, not just names in a database. This page is the log of building it: the journey, the wins, and what it keeps teaching me.

Journey

journey.log

002 2026.10.23

Recognised as a startup by DPIIT, Government of India.

Startup India recognition for the AI industry. 🏅

See details ↘︎

001 2026.09.29

Incorporated as Cnvrted Private Limited.

Day one on paper. The work started a while before that.

000 —

The story before incorporation. Writing it up.

Achievements

wins.md

001 2026.10.23

DPIIT Certificate of Recognition.

Department for Promotion of Industry and Internal Trade, Ministry of Commerce & Industry. Valid for ten years from incorporation.

Learnings

brain.md · 5 patches

diff --git a/dhruv-before-cnvrted b/dhruv-now+5 −5

@@ -1 +1 @@ customers

01−My idea is great. Build it first, find customers later.

01+Talk to customers before you build a single thing.Your idea is sh*t until a customer says otherwise. Nobody gives a f**k about it. Only build what the customer actually wants, and find that out by asking, not guessing.

@@ -2 +2 @@ shipping

02−Ship when it’s ready. Just one more feature.

02+Don’t delay shipping. Ever.Shipping is where you actually learn, mostly what the customer doesn’t want. Sit on it too long and you’re just polishing a bullsh*t feature nobody asked for.

@@ -3 +3 @@ sales

03−A great product sells itself.

03+Sales is the most important thing. Everything else comes after.It’s all about how you sell. Even when a deal is close, know exactly who you’re selling to, and make sure the whole company comes in line, not just the one person who likes you.

@@ -4 +4 @@ team

04−Build it with your best friends.

04+Coworkers aren’t your best friends.Be good to them, but keep it about the work. Friendship makes the hard calls harder.

@@ -5 +5 @@ team

05−A team that agrees is a team that works.

05+No yes-men on the team.If nobody pushes back, you’re the only one thinking. Keep people around who’ll tell you your sh*t idea is sh*t.

5 beliefs changed, 5 insertions(+), 5 deletions(−) · still merging